Two books for an association, dogs & cats.
The two books, the "Présentation des activités" and "Projet associatif" where made for the association Lianes in 2016. This association form Strasbourg work to maintain the link between a pet and it master, helping people going through a difficult period or status with the animal.
This two books are, on the same time : ways for the association to present itself and communicate - witnesses of their history and actions - tools to dynamise their associative life.
Brochure des activités - 200 x 280 mm - 20 pages // Projet associatif - 135 x 195 mm - 76 pages.
The two boos were printed and builded by Papier Machine.
If you want to buy the books, you can ask for them by sending an email to the association.
The association Lianes exist since 2003. It work to create, develop and maintain the social link between a pet and it master. It is helping, inside the area of Strasbourg, animals and pet owners when they are encountering social or heath difficulties. And this, by concrete actions : like services given at home or visits into socials establishments (retirement, hospitals, prisons…), and thanks to a watch, workshops and some communications and sensibilisations inside concerned structures. The association is supported by volunteers and employees, it promote professionnal re-insertion via the animal, because it is allowing to empower as to heal. Moreover, the association owns a kennel where pets can be guarded for some times, helpings owners to save time and energy to get out of their difficulties.
When we met, the association was looking for producing a book giving informations about their associative project, within a very detailed manner, and to communicate better about their actions inside the Strasbourg area. For two reasons : to sensibilized the town community about the needs the association try to fill, and to solicit patrons and funders to help them maintain their activities. This brung me to work with them on these two books. Which are, on the same time, tools helping the association and witnesses of their evolving and social impact. They where made symetrically.
The "Projet Associatif", very technical and detailled, present schemas, reports and results. It follow a very pragmatical procedure. It had to be easy to acess, had to find a balance between information hierarchy and the reading of it, and had to be easy and cheap to produce.
The first part of the work was to organise the writtings and elements given by the association, then to find some presentation solutions. The printing and making choices where based on risography, for it low cost of production compared to the beautyful and qualityful rendrer and aspect of the book.
The "Brochure des activités", shorter and more visual, had to find a way to present all the activities of Lianes, without making one better than the other or resuming their goals by their making. A more ludical research was made, working with illustrations and hand made schemas, to spotlight the associative production and the social and caring energy deployed to help a community. It also bringing in front a direct speach and stories about people living or beeing helped by the association.
The choice of risography was also made, because it has an unfinished, unperfect aspect and its offsets shown a object vulnerable, on constant progress, that we can make better and improve. The books were presented on fairs or in professional services working with the association. The "Brochure des activités" had to gather a larger public than the "Projet Associatif", to help idendifying Lianes.