Identity - Posters
Night club, identity & music posters. // Minuit-Collectif
The Elastic bar exist since the 90's in Strasbourg. After a re-opening by the end of 2016, the place evolved and willed to re-brand its identity. On its construction, the bar blend numerous roles and event types : as a concert scene, a week end club, a hub for workshops, courses and all of this together. Though its openess and willing to be as eclectical as possible, the bar is mostly centered on a rock-n-roll atmosphere .
With a huge musical varitety, the bar is promoting locals (and less locals) bands, althrought differents kinds of music (e.g. : techno, drum'n'bass, metal, ska…), it's also proposing mutiples acitivities, as live-coding initiations, retro-gaming events, second-hand ephemeral shops, etc.
Rich of a huge programmation and supported by party bringing associations, we translated all of this into an identity.
As we said, the Elastic bar exist since the 90's in Strasbourg. Unlike an institution, the pub always centered himself within somes undergrounds waves, promoting under-rated music, all-extreme-music-welcome parties, putting upward transe, drum'n'bass as well as trash metal and sound systems. Thru the years, the place had couple of owners, all puting the starting idea in their own ways. And when the pub re-opended, we wanted to keep this nearly three decade of energy and make some visuals about it. Also, as its programation include musics and concerts, it also contain non-music related events, as tatto conventions, local handcrafts shops, wild tree decorating event, etc - So we had to speak more about a general ambiance than to rush into music thema.
The identity we created is centered uppon the logotype. It's placed on all the bar related productions, repetititly — on all posters, flyers & events covers - The logotype also come with a caption, which is re-generated every month. The caption is concieved by mixing a constant element with a variable. The constant is an anchor : the pub into his city : Strasbourg, the variable — or the catch-phrase, is a two words sentence, working as a systemic poem and a "everytime alike" sentence, wich always rime with "Elastic". Thank's to it, we're trying to find a new definition for the place, a new explanation, a different -meditatic and alegoric- way to speak about the bar every mounth.
Also, we're making news posters and flyers each month, that we're calling "programmation". The Elastic bar aesthetics transform itself everytime, willing a new image, ambiance and atmosphere. We like to speak about an ever changing thema, create events et release about the new illustrations, and experiment constently uppon the club, as a gallery re-exhibiting a new production each month.